Build a Business in 24 Hours

Build a Business in 24 Hours is Christopher L. Penn's signature business-building platform — a practical method that takes entrepreneurs from the idea in their head toward a real business somebody can buy from.

The platform walks founders through the decisions that actually matter, in the order they matter: pressure-testing the idea, building the offer, understanding the economics, naming and branding it, building the site and the message, finding customers, and moving toward the first sale.

Twenty-four hours is the work — not a promise of profit. It is focused execution that converts decades of building companies, products, brands and sales systems into a method other entrepreneurs can use.