Build a Business in 24 Hours

Build a Business in 24 Hours is Christopher L. Penn's signature business-building platform — a proprietary 24-stage framework that takes entrepreneurs from the idea in their head toward a real business somebody can buy from.

The system helps founders evaluate opportunities, understand customers, shape an offer, validate demand, reach the market, begin selling, measure results and decide what should happen next. The complete stage-by-stage methodology is reserved for participants using the system.

Twenty-four hours is the work — not a promise of profit. It is focused execution that converts years of building companies, products, brands and sales systems into a method other entrepreneurs can use.