Build a Business
Right decisions, in the right order.
Most founders do not need another year to think. They need a sequence. This is how Christopher L. Penn approaches taking an idea to a business somebody can actually buy from.
Christopher L. Penn started in sales and business development, spent roughly 17 years in renovation, construction and restoration, and has built and operated multiple businesses — in construction, materials, software and services. Build a Business in 24 Hours converts that experience into a method other entrepreneurs can follow.
Twenty-four hours is the work, not a promise of profit. It is focused execution through the decisions that determine whether a business exists at all — instead of spending months building something nobody wants.
The system
24 stages. One focused business-building system.
Build a Business in 24 Hours is a proprietary 24-stage framework designed to help an entrepreneur move from an idea to a functioning, market-tested business. It helps founders evaluate opportunities, understand customers, shape an offer, validate demand, reach the market, begin selling, measure results and decide what should happen next.
The complete stage-by-stage methodology is reserved for participants using the Build a Business in 24 Hours system.
The system addresses the major decisions involved in validating an opportunity, understanding the market, developing the offer, reaching customers, generating sales, establishing operations and creating a path for growth. How those decisions are structured, sequenced and worked through is the part participants get.
Want to talk through what you're building?
A short introductory conversation — 15 minutes, free, on Google Meet.
Related ventures
- CraftrUSA™ — Digital Growth & Brand Development
- Build a Business in 24 Hours — Entrepreneurship / Education / Founder Platform
- RepVise™ — sales technology for teams selling in the home
Books for founders
- One and Done — Founders Edition — Get it right the first time — a founder's playbook
- The Rehab Blueprint: Flipping — The follow-up playbook on flipping homes
- How to Think Like a Shark — The entrepreneur's blueprint for turning an idea into an investment-ready pitch