Build a Business
Right decisions, in the right order.
Most founders do not need another year to think. They need a sequence. This is how Christopher L. Penn approaches taking an idea to a business somebody can actually buy from.
Christopher L. Penn has spent decades turning ideas and real-world problems into businesses, products, brands and sales systems — in construction, materials, software and services. Build a Business in 24 Hours converts that experience into a method other entrepreneurs can follow.
Twenty-four hours is the work, not a promise of profit. It is focused execution through the decisions that determine whether a business exists at all: whether the idea holds up, what the offer is, what the numbers say, what it is called, how it is sold, and who buys first.
The sequence
Decide
Start with you · Find the opportunity · Validate it
Design
Build the offer · Know the numbers · Name it · Brand it
Build
Build the website · Build the message · Create the content
Sell
Capture the lead · Build the sales process · Find the customers · Close the first sale
Scale
Deliver · Systemize it · Create the growth plan
Related ventures
- CraftrUSA™ — Digital Growth & Brand Development
- Build a Business in 24 Hours — Entrepreneurship / Education / Founder Platform
- RepVise™ — sales technology for teams selling in the home
Books for founders
- The Rehab Blueprint: Flipping — The follow-up playbook on flipping homes
- How to Think Like a Shark — The entrepreneur's blueprint for turning an idea into an investment-ready pitch
- One and Done — Founders Edition — Get it right the first time — a founder's playbook