Lead story · BUILDING
Mr Hemp House® and America’s Healthy Home Platform™
GaiaCrete™ hemp-lime wall systems, AI-assisted home assessment, and the professional ecosystem being built around both — the largest current effort on the desk.
Entrepreneur · Author · BuilderOrlando, FloridaU.S. Air Force Veteran
Christopher L. Penn
Building America’s Healthy Home Platform™ — and companies built to solve real problems.
Entrepreneur, author and builder. Flagship mission: building America’s Healthy Home Platform™ — with companies across healthy homes, construction, sales technology and business creation.
Building now
Built from experience.
View credentials- Veteran
- U.S. Air ForceVeteran
- Construction & renovation
- ~17 YearsConstruction & renovation
- Businesses built and operated
- MultipleBusinesses built and operated
- Books in the library
- 9Books in the library
- IMPEL cohort
- 2023IMPEL cohort
01 — Start here
What brought you here?
Choose a line. The site rearranges itself around what you actually came for — no menu hunting, no guessing.
02 — The mission
Build things thatmake life better.
Christopher L. Penn builds companies, brands, products and ideas around a simple principle: solve real problems, create practical value, and leave the people and places you touch better than you found them.
01
Build Better
Homes. Companies. Products. Systems.
02
Lead Better
People. Teams. Entrepreneurs. Ideas.
03
Leave Something Better
Knowledge. Innovation. Opportunity. Impact.
The flagship mission
Building America’s Healthy Home Platform™
Mr Hemp House®, GaiaCrete™, Home Health Scan™ and the wider healthy-home ecosystem are the largest current effort inside that work — changing how homes are understood, built and improved.
See what I’m buildingThe platform
Building America’s Healthy Home Platform™
Seven stages, one idea: a home should be understood before it is renovated, and improved before it is decorated.
Know what your home is made of.
Most homes are assembled from materials nobody explains to the people living inside them. Understanding comes first: what is in the walls, the finishes, the air, and how a house behaves over decades.
Healthy HomesThe Home Health Score™ is an informational building and home-condition assessment tool. It is not a medical diagnosis, medical test, or guarantee of health outcomes.
“You cannot fix a home you do not understand — and you cannot build a business you have never sold.”
Christopher’s world
What I’m building
Companies, platforms and ideas built to solve real problems.
Healthy Homes For All
Mr Hemp House®
America's healthy home brand focused on sustainable construction, hemp-based building systems, and healthier indoor living environments for families.
Explore
Healthy Home Intelligence Platform
Home Health Scan™
AI-assisted home assessments helping homeowners understand conditions inside their home, surface potential concerns, and prioritize practical improvements.
Explore- GaiaCrete™
Hemp-Lime Building Material
GaiaCrete™
Hemp-lime composite developed within Mr Hemp House® for wall systems designed around thermal performance, fire resistance and moisture regulation.
Explore 
AI Revenue Intelligence For Contractors
RepVise™
AI revenue intelligence helping home improvement contractors review sales conversations, coach their teams, and build more consistent selling systems.
Explore
Digital Legacy & Estate Planning
VoiceWill™
Voice-guided estate planning and digital legacy preservation — protecting stories, wisdom, and essential documents for the families that come next.
Explore
Digital Growth & Brand Development
CraftrUSA™
Digital growth and brand development partner — building websites, branding, automation, AI, and marketing systems for businesses ready to scale.
Explore
Entrepreneurship / Education / Founder Platform
Build a Business in 24 Hours
Christopher L. Penn's business-building platform for turning an idea into a validated, branded, sellable business through focused execution.
Explore- The Library
Author / Library
The Library
9 titles · 6 published · 3 in development — across healthy homes, renovation, hemp, sales and entrepreneurship — plus the illustrated series written for kids.
Explore - Watch · Listen · Read
Media
Watch · Listen · Read
Interviews, appearances, field updates and founder notes from the work in progress.
Explore - On Stage
Speaking
On Stage
Healthy homes, construction, entrepreneurship and sales — talks built from work actually done.
Explore
Diagnostic
What are you building?
Tell me where you are. I’ll show you where to start.
Right now
Christopher now
Building
Writing
Thinking
- Hempcrete Homes: Healthier, Low-Carbon HousesHempcrete homes are not a trend. They are a different way of building an envelope — breathable, insulating, low in embodied carbon and free of petrochemical binders. Here is how they actually work.
- Barcode Scan and the Home Health Score, ExplainedThe cheapest healthy-home decision is the product you never bring inside. Barcode Scan handles that moment; the Home Health Score™ handles everything already here.
- Room Scan: Review an Entire Room in One PhotoScanning one product at a time is thorough. Scanning a whole room at once is how most people actually get through their house.
05 — The library
The Christopher L. Penn Library
9 titles · 6 published · 3 in development. Non-fiction, contractor field manuals and illustrated stories for kids. Publication status is shown honestly — nothing is sold before it exists.
06 — The founder story
Built from the field, not a boardroom.
I’m Christopher L. Penn — a U.S. Air Force veteran, father, believer, and builder. I started out in sales and business development, from launching Wireless Wave to automotive and pharmaceutical-related sales, then spent roughly 17 years in renovation, construction, and restoration. That work taught me how to sell, build, operate, and grow businesses from the ground up — including companies that reached seven figures in annual sales. Today I’m building America’s Healthy Home Platform™ through Mr Hemp House® and Home Health Scan™, along with healthier building materials and systems, while developing businesses in sales technology, digital legacy, brand development, entrepreneurship, publishing, and education. The industries look different; the way I think about them is the same.
The work today: Mr Hemp House®, GaiaCrete™, Home Health Scan™, RepVise™, VoiceWill™ and Build a Business in 24 Hours, plus his writing on healthy homes.
- 01
Air Force Veteran
Discipline, systems and service — learned before any of it was a business.
- 02
Entrepreneur
Turned real-world problems into working companies, one customer at a time.
- 03
Author
Wrote about sales, renovation, hemp and healthy living for the people doing the work.
- 04
Builder
Built materials and platforms designed to help people understand and improve their homes.
- 05
Founder
Leading companies that improve how people live, build and sell.
- 06
Current Mission
Prove that purpose and business grow in the same direction.
Watch · Listen · Read
The library of current work
Read
Hempcrete Homes: Healthier, Low-Carbon Houses
Hempcrete homes are not a trend. They are a different way of building an envelope — breathable, insulating, low in embodied carbon and free of petrochemical binders. Here is how they actually work.
· 11 min read
Ask Christopher
What are you trying to figure out?
Pick a topic and see the writing, ventures and platforms Christopher has actually published on it. Nothing generated — only real work.
Start here — Healthy Homes
Writing on this topic
05 — Speaking & Press
Speaking on leadership, innovation & building what matters.
Christopher speaks on the systems shaping how Americans live, lead, and build — from entrepreneurship and AI to healthy homes and veteran founder mindset.
KeynotesPanelsPodcastsPress
Request Christopher To Speak - 01
Entrepreneurship & founder mindset
- 02
Leadership and team building
- 03
Business growth & brand building
- 04
Artificial intelligence in business
- 05
Healthy homes & sustainable building
- 06
Veteran entrepreneurship & startup growth
Work with Christopher
Have something worth building?
Tell Christopher what you are working on before requesting his time. Every conversation starts with the work — what you are building, who it is for, and what is standing in the way.
How it works
- 01Application
- 02Review
- 03Qualified
- 04Scheduling
Scheduling opens after a submission is reviewed and qualified.